It is as important as sunscreen! Ever notice with all the kids running around the beach or pool, how many are wearing sunglasses for children? Almost none. Why is it that while we carefully protect our own eyes behind Oakleys or Maui Jims, we watch our children or grandchildren, who’s delicate eyes allow 70% more UV to penetrate to the sensitive retina, play in the unprotected sunlight?

DID YOU KNOW:
 young eyes are 10 times more sensitive to sun than skin
 sun damage to the eye is cumulative
 babys’ retinas are 70% more exposed to UV than adults
 sunshine can sunburn the cornea

We need to understand the consequences of damaging sunrays to the eyes. Do we think that cataracts, macular degeneration, pterygium, and lid cancer all begin when we are old?
There certainly needs to be much more education about solar-related eye diseases in the world. But even if we do get it, even if we do understand how these diseases start when we are young, no matter how hard we try to protect those little eyes, our effort on children is often futile. We may try to put those little sunglasses on, but we often soon give up. Children are not used to wearing kids sunglasses, so we need to be patient yet diligent, and we need babies’ sunglasses that will stay on. Frubi™ Shades now offers the opportuinity to change that!

Designed by Ophthalmologist and Olympic medalist Gary Hall, M.D. who knows how harmful the suns rays are. He has been researching this problem for over 20 years. Now he is reaching out to parents and grandparents worldwide to help protect children’s eyes.

Frubi™ Shades are backed by Serious Science. FRUBI stands for FRame coverage, UV, Blue Light and Infrared. The maximum protection Ultraguard polycarbonate lens actually offers MORE than just 100% UV protection. The combination of the wrap-around styling and the Ultraguard lens also protects against harmful blue light and infrared. Frubi™ Shades are rated with an Eye Protection Factor of 99.5 out of 100, the highest yet recorded in the sunglass industry!!

Made from a sponge like, non- toxic material, they are soft, form-fitting and look great! Perfect for summer, winter and outdoor sport activities.

Please join the Protect Their Eyes campaign by helping us inform the public about the sun’s damaging rays and the importance of having babies and children wear high quality protection when in the sun. Together we can make a difference in the prevention of serious eye diseases caused by the sun.

Available in Blue, Pink, Lilac, Yellow & Lime